Subject: What makes a creator a good fit?
From: "Team Modash" <[email-masked]>
To: [email-masked]
Date: Sun, 31 Dec 2023 09:56:46 +0000

As promised, today we’re answering the million-dollar question: what makes a creator a good fit? 
 Our customers have run thousands of successful campaigns with creators they found in Modash and we’ve seen that good collaborators have 5 things in common. 
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 What makes creators a good fit? 
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 1. 
 ⚡High engagement rate⚡ Engagement rates vary depending on follower count. Generally, as follower count goes up, engagement rate goes down. ​ Your ideal creator will have an average or higher engagement rate than the benchmark of the tier they’re in. At a minimum, make sure the average engagement rate on Instagram is over 2%. 
 2. 
 👯 Strong match between their audience &amp; your audience 👯 Who follows, listens, &amp; likes this creator? Is this audience part of your target customer? Will this audience like your product or service &amp; will they spend cash money to buy from you? Make sure there’s a match between an influencer’s audience and your target audience. 
 3. 
 🌲 You’re related 🌲 Is your brand or service related to the creator’s content and niche? It doesn’t have to be a strong relation: sometimes we have more in common with a third cousin twice removed than our own siblings. ​ Depending on your niche, branch out in as many different directions as you can. Your ideal creators are on the same tree as you, but not necessarily the exact same branch. 
 4. 
 💰 Match your budget 💰 You can’t build a relationship with an influencer who’s way out of your budget. And while influencer fees still lack consistency &amp; transparency, you can rely on follower count for a rough idea. ​ ​Rule of thumb: The higher the follower count, the higher the fee. 
 5. 
 ✨ Their content passes your vibe check ✨ High-quality content has the vibrancy, color, style &amp; messaging that stands out. Does a creator's content match up to your brand’s aesthetic, message &amp; core values? Do their posts grab attention? Is their audience curious about products or services they use? Do they create the kind of content your target customers are looking for? 
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 If a creator passes at least 3 of these 5, they can safely be added to your shortlist. 
 Jump into Modash now and find your ideal creators. 
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 Find ideal creators