Subject: How to Modash like a Modasher
From: "Team Modash" <[email-masked]>
To: [email-masked]
Date: Fri, 29 Dec 2023 09:29:36 +0000

Heyo khorasani! 

 
 Finding influencers isn’t super hard. They’re on your FYP, they’re in hashtags, and you probably already follow a few yourself. They’re everywhere. 

 
 What is hard is finding influencers who will move the needle on your goals. Influencers with the right audience for your campaigns need more than just vanity metrics &amp; good vibes. 

 
 To find creators who are a good fit for you, follow these steps. 
 First things first: open Modash to follow along 

 
 The anatomy of a perfect search 

 
 1. Filter by Follower count &amp; Engagement rate 
 Follower count is a good sign of a match between influencers and your budget! Always start a search by Follower count &amp; Engagement rate. This will remove any influencers who don't fit your budget and who don't have an active audience. 

 
 2. Filter by Audience Location 
 If your product, service, or campaign is location-dependent, add a filter to specify the countries &amp; cities your audience must live in. 

 
 3. Filter by Audience Age &amp; Gender 
 If your product or service is geared toward a specific age or gender, you’ll want to define those next. 
 [Image "Frame+10+%282%29.png"] 

 
 ✨BONUS MODASH TIP: Next, filter by Contact information and choose email. This is your secret power-up. ​ You don't want to put in all this work, only to be disappointed there’s no way to get in touch with a creator. Always filter by email, so that you only get a list of influencers you can contact. 

 
 4. Filter by hashtag, keywords, OR bio. ​ Use these filters one at a time. Each filter will reveal a different set of search results revealing creators that are related to your brand in some way. 

 
 Bio: Use bio if you’re looking for creators who identify with a specific group. For example boy mama, content creator, comedian. 
 Topics: If you’re aware of popular hashtags or phrases in your space, this filter will narrow down your search results to show creators who talk about the topic. 
 Keywords: Some creators don’t use hashtags. To get around this, use keywords to find creators who have used a specific word in their captions or videos. 

 
 5. Save! 
 Click Save on creators you’re left with &amp; add them to a List. 
 ​ 
 Congrats, now you have a shortlist &amp; can start your outreach! 
 Create a list 
 ​ 
 P.S. In the next email, we’ll share 5 green flags that signal a creator is a good fit for you!